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43
O
N
THE
R
ADAR
:
E
C
ULTURE
E
XPERIENCES
A
N
INTERVIEW
WITH
J
OHN
P
EREIRA
, S
ALZBURG
R
ESEARCH
, A
USTRIA
(
HTTP
://
WWW
.
SALZBURGRESEARCH
.
AT
)
J
ohn Pereira discusses the rationale behind
this symposium.
This is now the second eSymposium
event organised by Salzburg Research.
Can you briefly explain the motiva-
tion behind the launch of this ini-
tiative, and why you emphasise the
theme cultural experiences?
W
ell, first of all, Salzburg Research is
a research and technology devel-
opment company that has a track record in
the field of cultural heritage applications.
In the field of RTD, we see an emerging
research agenda that concentrates on smart
applications able to handle increasingly
complex digital environments and infor-
mation resources. These applications, envi-
ronments and resources will morph into a
digital heritage space.
T
his development is partially in
response to the recognition of the
evolutionary process being `lived through'
by the heritage institutions themselves, at
least those who have succeeded in pro-
viding access to digitised or born-digital
resources.
T
hese larger institutions as well as the
major cultural networks have begun
to understand that `access' alone is not
enough, maybe even the wrong mind-set
and approach being applied. Students &
teachers and lifelong learners i.e. every-
body with an interest in cultural history, the
ECULTURE HORIZONS: FROM DIGITISATION TO CREATING CULTURAL
EXPERIENCES
T
he upcoming issue of Ariadne will include a report on this year's Salzburg
Research symposium `eCulture Horizons: From Digitisation to Creating
Cultural Experiences', held in Salzburg from 27-28 September 2004. Organised by
the eCulture Group of Salzburg Research, the event represents the annual gathering
of leading thinkers in Salzburg to tackle specific themes in the area of research and
technology development for the cultural heritage application field. This year's sympo-
sium provided the audience with a fascinating view on the transition from digitisation
to eCulture experiences.


ESYMPOSIUM 2004 HIGHLIGHTS
Marc Federman, Chief Strategist of the McLuhan Program in Culture and
Technology of the University of Toronto
50
, as keynote speaker drew the audience's
attention to his observations on what he called the rise of an ephemeral culture.
Gail Durbin, head of the Victoria and Albert's On-Line Museum
51
, presented the
museum's ongoing efforts to place visitors at the centre of a creative and meaningful
museum experience.
Abdelaziz Abid and Shinji Matsumoto from UNESCO
52
encouraged the audi-
ence to exploit the organisation's Charters and guidelines in the promotion of dig-
ital preservation at the national and regional level. This tied in excellently with the
fact that many partners in the MINERVA Europe initiative, in particular from the
new EU member states, used the symposium as an opportunity to meet and exchange
opinions on digitisation practices.
The presentations and workshops looked at how cultural institutions can better plan,
manage and finance digitisation projects, and how to take the next step towards creat-
ing meaningful cultural experiences.
Along with developments towards a theoretical framework for eCulture experiences,
the symposium showcased applications at the leading edge of today's eCulture tech-
nologies such as the Semantic Web, augmented reality, and novel adaptive interfaces.
LINKS
The complete eSymposium 2004 event report will be published in Ariadne, Issue 41,
http://www.ariadne.ac.uk/
eCulture Symposium Web site: http://eculture.salzburgresearch.at/

50 See: http://www.mcluhan.utoronto.ca/

51 See: http://www.vam.ac.uk/
52 See: http://portal.unesco.org/