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Rights Management and
Payment Technologies
129
Case Studies
AMICITIA
208
The AMICITIA project (Asset
Management Integration of Cultural
heritage In The Interexchange
between Archives), which began in
October 2000 and finished in
February 2003, involved major
broadcasting companies and tech-
nology partners from across Europe.
Some 342 person-months were
invested in the project which cost
around
3M, of which 1M in
funding came from the European
Commission's Fifth Framework Programme.The use of content is wholly dependent on
rights negotiations, and determining the rights situation for a given piece of content can
be among the most time-consuming of tasks in media production.The primary objective
of AMICITIA was to link broadcasters' digital video archives together to enable the effi-
cient exchange of video footage.The project succeeded in establishing a peer-to-peer
(P2P)
209
network within which the participating partners can search and retrieve video
content (and view the results) from remote archives as well as from their own. As a result
the complex relationships between contracts and content were made transparent and
flexible, and the rights negotiation process was simplified and speeded up.
The AMICITIA consortium comprised four major European broadcasters and national
archives ­ the BBC (UK), ORF (Austria), Beeld en Geluid (Netherlands) and SWR
(Germany)
210
, and two technology partners ­ Joanneum Research (Austria) and
tecmath AG
(Germany).
211
During the course of the project the consortium was
expanded by the introduction of a new partner, Neurosoft S.A. from Poland.
212
A
Digital Rights Management component was included from the very beginning, but
before designing the system the consortium sought advice from other broadcasters and
archives, mainly via international bodies such as the Fédération Internationale des
Archives de Télévision/International Federation of Television Archives
(FIAT/IFTA) and the European Broadcasting Union (EBU).
213
The broadcasting
partners liaised with their respective rights and business departments, and benefited from
the experiences of other EC-funded projects.
214
One area where the consortium anticipated potential problems was the process of
establishing a common licensing agreement between licence holders.The project had the
© AMICITIA
Video archive
208 This case study is based on an e-mail questionnaire completed by Dr Stephan Schneider of tecmath AG in
June 2003, and on materials available via the AMICITIA Web site, http://www.amicitia-project.de/.
209 For more on P2P, see the section on Collaborative Mechanisms and Technologies below.
210 http://www.bbc.co.uk; http://www.orf.at/; http://www.beeldengeluid.nl; http://www.swr.de
211 http://www.joanneum.ac.at; http://www.tecmath.de
212 http://www.neurosoft.pl
213 http://www.fiatifta.org; http://www.ebu.ch
214 Cf. First EU-DL All Projects Concertation meeting, February 2001:
http://delos-noe.iei.pi.cnr.it/activities/internationalforum/All-Projects/eu-dl1.html?content=eu-dl1_c.html
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