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National Lottery. Its resources until August 2001 were some 15 million pounds sterling, half
of it from the UK Millennium Commission and half from contributors to SCRAN's
resource base (matched funds).The process of applying for funds to the Millennium
Commission began in early 1995.
SCRAN`s target, set in 1996, in crude quantitative terms were one million digital records
of artefacts, buildings and sites of interest (reached in July 2001), with 120,000 of the most
important having associated online multimedia resources i.e. video, sound clips, animations,
graphics, plans, virtual reality objects and in particular, colour photographic images.
Grants were made available by SCRAN to cultural organisations, allowing them to
digitise objects in their collections, in some cases funds were made available to create
"multimedia essays" in the form of targeted educational CD-ROMs or web sites. A large
part of the work carried out was to extract data from the various contributors catalogues
and massage it into a suitable format, as well as to supplement it with caption material
specifically written to a set of educational guidelines, worded to be understandable by the
intelligent lay reader.
Running the business: SCRAN IT Limited
SCRAN is a company, limited by guarantee and a registered charity. SCRAN IT Limited
is the wholly owned trading subsidiary of SCRAN which enters into licence agreements
with subscribing bodies. SCRAN IT Limited employs all the staff and is liable for all over-
heads. SCRAN IT Limited derives further income from third party sales of CD-ROMs and
other services.
During the first three years of operation, SCRAN focused on building up the web based
resources of digitised assets by attracting contributors and managing data capture projects.
Due to the increasing government focus on Internet delivery of material for the National
Curriculum, SCRAN then diverted funds from some planned CD-ROMs to develop and
offer extensive educational resource packs and narrative trails.
SCRAN is now available at a wide range of institutions, including schools, institutions of
further & higher learning, libraries, museums, community centres and tourist information
points.Thumbnail images and textual information are available to all, while licensed users
are provided with enhanced text, tools, full size high resolution images, video clips, audio
clips, and virtual reality objects.
An independent user survey carried out in 2000 revealed a very high degree of user
satisfaction, with 90% satisfied with ease of use, 80% confirming their satisfaction with
products and services and 78% agreeing that the service provided a very valuable resource.
SCRAN offers services such as data hosting and project management to cultural
institutions, and recently an e-shop has been opened, offering a range of high quality CD-
ROMs and Resource Packs (which contain information sheets and ideas for classroom
activities). If end-user purchase of items shows real potential, new products will be
selectively created.
It is planned to dedicate more effort on increasing user groups' awareness of add-on
products and services. Direct marketing and promotional campaigns will be aimed at raising
more income from the licensing of multimedia resources and the sales of related products.
SCRAN's picture library contains about 125,000 digital colour and black and white
images, and it is planned to target more intensively the commercial image market.Today,
SCRAN has no end-to-end licensing process for organisations wishing to use images for
commercial purposes.They must sign a Commercial Licence Agreement, for which an
annual licence fee of 150 (+VAT) is charged.The licence allows clients to search for
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VII ORGANISATIONAL CHANGE