background image
127
Educational institutions that subscribe to SCRAN's service have to sign a licensing
agreement through which they gain the non-exclusive, non-transferable institutional right
to non-profit, non-proliferation use of the digital resources at its point(s) of education.
According to the short summary of terms of the license agreement form for educational
institutions this means:
"Summary of terms:
material may be used for no profit, no proliferation use in education,
you may not place SCRAN material on a system such as an external web page, disk
or other media which is available publicly, i.e. to other than those licensed,
you can put SCRAN materials in a system such as intranet web page, disc or other
media if only licensed users can access it,
you may not transmit SCRAN materials electronically to unlicensed users, i.e.
through e-mail or any other system."
The educational institutions, e.g. a school, has to subscribe to the licensing agreement
whether it pays for the licence or not (mostly the local school authority pays). It receives an
annual site licence providing full access to SCRAN's online resources, copyright-cleared for
educational use. SCRAN applies a scheme of reasonable low license fees, aiming at a
balance between maximum usage and good price. In October 2001, the licence fee for a
primary or middle school (full multi-user license) was maximum 60 per year (+VAT), and
for a secondary school fee 120 per year (+VAT). Furthermore, SCRAN offers to teachers
in licensed schools a username and password to access the resources from their own
machines at home for only 5.00 p/a (+VAT), or 20 (+VAT) for life.
How to set a reasonable price?
"We for the schools market we actually did what the market would bear best.We actually profiled
the service throughout a tour round Scotland, spoke to 600 folk and asked them what they
thought a fair price would be.We did offer them some suggestions of what we thought a fair price
would be.That is how we arrived at the price. I think that is something that is very often missed
out."
Graham Turnbull, SCRAN,DigiCULT ERT, Edinburgh, July 24, 2001
SCRAN of course runs an authentication and authorisation system and records every
download.This information helps very much to understand which resources are popular (or
not), and SCRAN's contributors are secured in that it is well known where the digital
surrogates of their objects are going. SCRAN also has an audit trail of the images, because it
uses a method of `watermarking' data.The watermark enables SCRAN, if necessary, to
pursue an image and to ascertain if it has been used against the terms of the license.
SCRAN's virtual environment
Visitors and potential users first
The SCRAN web site does not represent the traditional logic of an institution that
would first of all present itself and then, second or later on the list, what customers, clients
or users might expect from it. On SCRAN.AC.UK its first of all about the visitor and
potential user, how he or she might want or rather be enabled to use this interactive library.
Surfing through the SCRAN web site is a fascinating experience.The web site gives the
user a comprehensive view of all the available features. An "instant search" box is available
VII ORGANISATIONAL CHANGE