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II
INTRODUCTION
Empowering cultural heritage institutions
to unlock the value of their collections
Being digital for many European archives, libraries and
museums (ALMs) is no longer an option but a reality.They
have turned into "hybrid institutions" that take care of
both, analogue as well as digital cultural resources. The
conversion of all sorts of cultural contents into bits and
bytes opens up a completely new dimension of reaching
traditional and new audiences by providing access to
cultural heritage resources in ways unimaginable a decade
ago. As Paul Fiander, Head of BBC Information and
Archives, UK, brings it to the point: "The dividend from
investment into going digital is substantial." (DigiCULT
SC Meeting, November 19, 2001)
And it promises even greater returns in the future.
II INTRODUCTION
Husqvarna price-currant for bicycles, 1931
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