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e-ticketing
Short description
Today, e-ticketing means selling tickets or reservations online for visits to real world
events, e.g. a festival or an exhibition, while the days of selling e-tickets for virtual
exhibitions or events are not yet here.
Examples
Solution & service providers: tickets.com, ticketweb.com
Assessment
E-ticketing is already used by large and first-rate cultural institutions, museums, theatres,
opera houses, concert halls, that can afford such an additional service.The service is usually
provided by external intermediaries.The large e-ticketing solution and service providers
have in their customer stock many museums, with the more famous being for example
Guggenheim or Louvre.The QUEST "e-Value"-report states:"In the UK one of the most
pressing concerns for individual arts organisations is online ticket, amid fears that multi-
national ticketing will control the market, reducing individual arts organisations' ability to
manage and control their own products." (QUEST, 2000, p. 13)
E-ticketing solution & service provider - Ticketweb.com
The company was established in 1995, has a strong US-base as well as a large presence in
the UK and in South Africa.The more than 500 top-tier clients, include from the museums
sector for example the Louvre Museum, the Guggenheim Museum, the New York Museum
of Modern Art.
<http://www.ticketweb.com>
Digital commerce (digital products)
Short description
In digital commerce, what is sold or licensed is a distinct digital/digitised product, and
the commercial transaction ideally takes place completely online, including purchasing,
payment and delivery of services.
Examples
Accessible.com (digitised historical periodicals), Audible.com (sounds), Handlo.com
(choral music scores); image banks are dealt with separately.
Assessment
Digital commerce is clearly an option for cultural heritage institutions, but having with
the Internet a distribution channel at hand with which products can be displayed and
delivered very efficiently will not be enough. Usually much marketing is needed to come to
a broad enough customer base (if there is one).
In targeting consumers with e-products (and related services), many dot.com's found that
it is very difficult to turn a brilliant idea into an online business model that really works. For
those that failed, a shared common feature was that "they did not realize how much time it
would take for consumers to accept a radically new way of doing business". (Jackson, 2001)
Accepting and developing a radically new way of doing business is also something
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VIII EXPLOITATION
EXAMPLE