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The major American commercial genealogy network was established be MyFamily.com
Inc.The network includes Ancestry.com, MyFamily.com and RootsWeb.com. Anecstry.com
represents the commercial arm, while the latter two web sites are oriented towards
genealogy community and free services.
MyFamily.com Inc.
The mother company, MyFamily.com Inc. has its origins in the publishing sector,
producing family history books and magazines.With the advent of the WWW it expanded
strategically into the online world, becoming, as it sees itself,"the leading network for
connecting families and generations on the Web", a network that is "consistently ranked
among the top 15 Internet properties world-wide in both page views and stickiness".
The (online) revenue drivers to further develop this network come from subscription
services, e-shops, and advertising agreements.What is particularly striking, is the enormous
competency portfolio of MyFamily.com's management team brought in from previous
positions at leading technology and Internet companies.
Investors in the privately held company include: America Online., Amerindo Investment
Advisors, CMGI@Ventures, Compaq Computer Corporation, Eastman Kodak Company,
Europ@web (formerly Group Arnault), Intel Capital and Wasatch Venture Fund, Pivotal
Asset Management LLC,Tango of Boulder.
In March 2000 the company announced the completion of a $30 million third round of
financing, for a total of over $75.5 million in private equity funding.
MyFamiliy.com, Inc. is expansive and acquired:
June 2000: RootsWeb.com (focus: genealogy community),
November 2000:ThirdAge Media, Inc. (focus: people in the "third age"),
December 2000: ah-ha.com, Inc. (focus: advertising in the family environment).
MyFamily.com, Inc.
Main web sites
<http://www.ancestry.com>
<http://www.MyFamilyInc.com>
<http://www.MyFamily.com>
<http://www.RootsWeb.com>
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VIII EXPLOITATION
BRO
WSER
e-commerce
- subscriptions
- other business lines
- affiliate program
e-community
independent websites,
or set up/bought in
by provider
e-content
digitised public records
and other material
(family trees)
Family
historians
Source: Salzburg Research, 2001