vision missing
markets in electronic publishing
(video on demand etc.)
cultural industries, and even
fewer in the cultural heritage
sector
services are higher than expected
lacking data about user demands
and expectations
added services; users are used to
"free rides" on the internet
that work
educational services
IT and multimedia to politicians
the scale of political priorities
(and needs to compete with
health sector, social security, etc.)
strategy for digitisation
expectations: new (economic)
frontier with immense potential
Decreasing traditional markets
entice publishers to enter new
markets with high commercial
value
Broadband services like video
on demand
be low
for quality and interactivity
and services delivered over
broadband networks
hype of new IT and multimedia
based markets
market development
of cultural heritage
niche markets
potentials instead of "killer
applications"
services need clear focus on
users to produce some revenues
money, yet information in the
public interest is expected to
be free
users in specific fields
vices and products: personalised,
highly interactive services and
"culture communities"; users can
"package" their own products
educational services, etc.
operate with intermediary orga-
nisations to create new services
and bring them to the market
services available that are not
dependent on public funding
governments to cultural heritage
education cost money - yet
willingness to pay as benefits
for society are essential
markets through thematically
focused cultural heritage policy