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Last but not least because of growing budget constraints, national governments are now
forced to rethink their approach to digitising cultural heritage resources.They have realised
the need to develop a systematic and co-ordinated method of implementing cultural
heritage policies, one in which the digitisation of resources is only one in a list of objectives
to unlock Europe's rich cultural heritage.The objectives of such a comprehensive cultural
heritage policy are to:
build a critical mass of digital cultural heritage resources (digitisation policy);
transfer know-how to less enabled institutions and actively promote regions;
make cultural heritage resources more widely available (access policy);
stimulate usage through different target groups (usage policy);
create and develop new markets for cultural heritage resources (market
development policy);
secure availability and accessibility of cultural heritage resources also in the future
(preservation policy).
In addition, it is also national governments who are responsible for the implementation
of these policies by:
creating a favourable legal framework, and
making available the necessary finances.
These primary objectives of a comprehensive cultural heritage policy are pointed out in
the following graphic, including what could be one of the main drivers for future
development in the cultural heritage sector: Education.
Due to their diverse national administrative structures and funding mechanisms, the
European Member States have developed very different approaches to reach these
objectives, with varying results.Thus the question remains:What do national governments
need to consider when drawing a national cultural heritage policy, and what lessons can be
learned from experiences in the European Member States?
34
VI NATIONAL POLICIES & INITIATIVES
Educational Pull
Enablers
Financing
Legal Framework
Building a critical mass of
tic
digital resources
es
using a methodical approach
od
Integrate and stren
gthen
d
small institutions in th
e regions
s
Make CH resources
re
widely access
ible
acc
Stimulate usage
e u
ulate usag
by new
ne
target groups
gr
Create
eate
ate
markets
arkets
ket
Future use
Digitisation strategy
on
Technology t
ransfer
gy
Development st
rategy
ent
Access strategy
st
Usage strategy
st
Market
Mark
ark
dev. strategy
strat
strat
Preservation
Sour
ce: Salzburg Resear
ch, 2001