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81
VII ORGANISATIONAL CHANGE
V I I . 2
To w a rd s a c u l t u ra l e - b u s i n e s s m o d e l
The following schema illustrates the development towards a cultural `e-business' model.
The use of information technology for data processing in one department (e.g. catalogue or
collection management) should proceed, on the one hand to a complete integration of the
workflow by means of ICT, and on the other hand to a user-centric, demand-driven
operation of the institution.
Today, many memory institutions lack a clear strategy with regard to their business
processes.The piecemeal, one-dimensional approach is often due to the fact that the
original impulse for "going online" came from a single department (or even an individual)
with a particular interest. Other important factors are small budgets and project-to-project
funding.
For memory institutions progressing from a one-dimensional use of ICT (e.g."having a
web site") to new ways of doing their core business is clearly not easy to manage. Further-
more, from the viewpoint of an institution as a whole the Internet will surely not be the
essential catalyst. In some specific cases the Internet will help in fostering new working
procedures and co-operation. But generally, steps towards a digitally integrated institution
will, at least in a first phase, lead to a disturbance of internal politics, and tensions between
traditional and new working practices and processes.
It cannot be assumed that new technologies foster structural change within cultural and
memory institutions (archives, libraries and museums). Quite the opposite is true: In order
to beneficially implement ICT they have to "reinvent" themselves. ICTs are systemic
MI
MI
MI
IT
IT
IT
ICT
ICT
External users: access to
catalogue data; mainly other
institutions, academic
Services | applications | transaction
models for different external
user groups
Source: Salzburg Research, 2001
1960/1970/1980:
Single department/
functions: e.g. cata-
logues, collection
management,
Data processing
Users come to
institution
ICT = Information & Communication
Technology
MI = Memory Institution
1981-1990:
Single department/
functions: e.g. catalogues,
collection management,
Data processing
Users of ICT in institu-
tional administration/
communication
1991-2000: (+Inter-/Intranet)
External users: Online
access to catalogue data
Online presentation
2001 -:
Re-organisation of inter-
nal structures, work flow,
external relationships
User centric approach
Demand driven services:
- Commercial (private /
business
- Non-/semi-commercial