Given the archive's newness, the integration of the metadata into the new system is
unlikely to be overly problematic, and an open-source DAM system will offer a cheap
and user-friendly solution to its needs when used in conjunction with the widely adopt-
ed Dublin Core metadata scheme.
Using a combination of automatically generated emails and the re-purposed digitised
versions of the most popular documents, the archive owner can offer image and replica
sales of unique items to Web visitors, helping to stabilise the financial situation of the
Scenario II A Museum
A large national museum wishes to overhaul its e-commerce division, in particular the
ways it advertises and sells its online products.
Using a dedicated DAM system, instant and potentially personalised online catalogues
can be created dynamically and instantly in order to suit more closely the needs of each
customer. Among other benefits, this will reduce the costs involved in printing and mailing
individual paper catalogues.The same images can be re-purposed across the museum's vari-
ous departments and users will be able to access the same set of assets, reducing the storage
waste caused by duplicate images being held independently on multiple local hard drives.
A different set of products can be shown to tempt potential customers, with these
products being selected according to the user profiles stored in cookies, and potentially in
a linked database within the DAM system.
Scenario III An Art Gallery
A city art gallery's Website is looking to keep its content current and ensure that the
features change from one visit to another. Staid and static Web content can be a chief
reason for visitors failing to return to a site.
With a dedicated DAM system covering Web content and digitised images as well as
sounds, logos, and multimedia content, the gallery's Web team can provide a fresh and
intriguing front page every time, increasing the involvement of Web visitors in the
gallery's day-to-day business and hopefully encouraging them to visit in person not just
once but many times. Old Web pages can be archived and recalled for future use: who is
to say that a feature on the gallery's different approaches to Web-publishing over the
years will not appear on the site in years to come?
Introducing DAM technologies into the cultural heritage sector is a crucial step if the
sector is to ensure it is creating renewable resources. Any digital asset is only of value to
an institution if the institution can manage the asset throughout its entire lifecycle.
Tracking use and managing rights will be of specific interest to cultural organisations,
which are only now beginning to maximise the financial potential of digital versions of
their priceless treasures. For this reason, discussions of DAMS put great emphasis on the
support they can offer in the area of rights management in matters like assertion,
protection, and management. Protection comes in various forms, from managing access
to the digital repository, to tracking users, controlling what versions of material users can
access, and ensuring that IPR metadata is linked to the entity when it is delivered to the