particular: developing media creativity within institutions, buying in creativity from media
companies, making use of media culture centres, as well as working together with cultural
network organisations.Which option will be used by an institution will depend on the
project objectives and the available resources.
Furthermore, cultural heritage institutions within multicultural societies need to find
appropriate ways of involving and allowing for the participation of different communities
that demand and merit to be present in the cultural record and memory.
Cultural heritage institutions should not only provide "raw data" (digitised
objects and basic description), but co-operate in building enriched, interactive
environments. If their target audience is the educational sector, they should also
provide packaged material (e.g. course material).
Cultural heritage institutions who regularly exhibit digital objects should
develop in-house competency or co-operate with innovative companies or
organisations specialised in interactive multimedia design and production. With
regard to the presentational forms they should explore new approaches in the
usage of advanced technologies for building attractive virtual environments for
cultural heritage applications.
Cultural heritage institutions should seek to find appropriate ways of how to
involve different cultural and ethnic communities in society.
Cross-domain institutional co-operation
The traditional separation between archives, libraries and museums is a major barrier to
efficient access to resources and knowledge. An important issue in the cultural heritage
sector therefore is cross-domain co-operation that allows for bringing together resources
and knowledge from the different institutions.Yet, such co-operations are not easily
achieved as the institutions struggle to come to terms with many other major tasks.
Promising examples of cross-domain co-operation e.g. in the Northern countries are based
on themes different memory institutions can easily buy into as for example local history. A
major further incentive is if funding for projects is bound to cross-domain co-operation of
In order to foster cross-domain co-operation, national governments, regional
authorities, and cultural councils should bind funding of cultural heritage
projects to participation of cross-domain partners.
Cultural heritage institutions should participate in national or regional cross-
domain projects in order to contextualise and present their rich resources
VII ORGANISATIONAL CHANGE